Erin works with large, complex organizations, small businesses and individuals to deliver insightful, impactful outcomes. As a marketing communications consultant and partner, she also works with agencies and marketing and communications teams to support efforts and serve as an extension of any team.

Whether you seek support, expertise or guidance on a single project or a longer-term engagement, we can work together to define an approach that best fits your needs.

 

services & capabilities

Working primarily in higher education and healthcare—industries that continue to be significantly impacted by changes in legislation, policy and funding—it’s becoming increasingly important to stay informed and find ways to be resourceful and nimble. In every engagement, Erin digs into and incorporates timely, relevant insights that will strengthen recommended strategies and approaches.

STRATEGIC BRAND DEVELOPMENT

  • Strategic brand development and evolution, ranging from startups to corporations and large, complex organizations

  • Brand messaging strategy and brand voice development

  • Positioning and value proposition development

  • Executive communications coaching and guidance

  • Internal and external communications development

  • Audience insights and tailored messaging

CAMPAIGN STRATEGY & PLANNING

  • Comprehensive, capital and fundraising campaign strategies

  • Marketing campaigns and communications planning

  • Targeted donor engagement and cultivation strategies

  • Campaign experiences, events and activations, from launches to roadshows to finale celebrations

  • Case statement development, impact stories and donor-specific storytelling

INSTITUTIONAL & strategic planning

  • Institutional language refresh or development, including mission, vision and values

  • Long-term strategic planning and visioning consultation

  • Workshop and committee facilitation and documentation

MARKETING AND COMMUNICATIONS OVERSIGHT & SUPPORT

  • Organizational structure and governance assessment and recommendations

  • Leadership support to articulate, build or evolve an organization’s strategy offer and practice

  • Interviews, workshop facilitation and brainstorms

  • Emotional storytelling, articles and thought leadership

  • Copy and content creation

secret superpower

Erin loves a bit of chaos and thrives in frenetic and frenzied situations. So if you think your request may be a bit too last-minute or your needs require a bit of a fire drill, we may just be a perfect match. 

CONNECT WITH ERIN